In the past two weeks, there have been quite a lot of postings on the startup Luminary and its predatory practices toward podcast creators. Dave Winer, John Gruber, Marco Arment, and Smokey have voiced concerns, among others. The main benefit of Luminary is getting premium audio content for a fee, as well as regular (free) podcasts. The main concern, as I see it, is that Luminary is messing up the information from the free podcasts, and also hoping to capture listeners within their app/ecosystem, so that users would use Luminary as their podcast app of choice.

Content providers trying to lock in users is not a new concept. All of the major video streaming services (Netflix, Hulu, Amazon) are producing original content that can only be viewed through their service. Apple and Google through iTunes and Google Play are gateways that people access podcasts, and Apple has been called out before for controlling podcast distribution through its extensive directory.

To me, these are the two ways of avoiding the takeover:

1. Innovate on features and discoverability
2. Find ways to help podcast producers know more about their listeners

Marco Arment took a nice step on point 1 with his clip feature that he added to the Overcast podcast app. Other innovations might be to support more distributed directories to assist in podcast discovery (OPML inclusion, anyone?).

Progress on point 2 might be difficult (requiring collaboration, between podcast app makers and other groups of people), but it might be better to band together to create new standards/processes/protocols than to be “picked off” one by one.

What do you call audio content that is available through a paywall or app? An appcast.

What do you call the distribution of audio content through a paywall or app? Appcasting.

Simple, easy to understand, right?

This is my response to Dave Winer’s podcast definition and followup podcast on this topic. Ken Smith eloquently describes the downsides/fallout of a move to appcasting.

Thoughts/opinions? Let’s hear from you!

This is a great article, will plan to read this closely before my next episode of the In The Car podcast!

This week, I listened to episode 167 of the Radio Survivor podcast, titled “Alternative Histories of Podcasting“. The guest was Andrew Bottomley of SUNY-Oneonta, and the conversation covered the “popular” start of podcasting (Dave Winer, Christopher Lydon, Adam Curry, et al), and a look at audio available on the Internet before the 2004-2005 time period. The hosts seemed to take issue with defining “podcasting” as the technical tools making it possible to subscribe to audio files (podcasts) and easily load them to mobile devices (MP3 players, smartphones). I do not deny that the examples that Dr. Bottomley gave of Internet audio files pre-2004 were correct, but I think there is a reason why they were not called podcasting – because there was no “pod” available! For better or worse, the iPod was the first convenient audio player, iTunes was the first convenient way to get audio on a device, and the name “podcasting” grew out of the development of these tools and other tools of audio production and distribution.

I hope that Dr. Bottomley will document his research in this area (seems like he is working on a book). However, I am more interested in finding good podcasts to listen to, and playing around with creating podcasts myself. As Dave Winer has pointed out, creating and distributing podcasts is an open platform – anyone can do it. People can disagree on “who was first” or “what is a podcast”, but I want to focus on the practitioners, the people who are creating podcasts, no matter what the topic.