What my 25 years in newsrooms has taught me is that the intended audience in the minds of many journalists is just other journalists, not the viewers we’re supposed to be here to serve. That has to change.
If I, a TV journalist, find TV news impossible to stomach, how on earth do we expect anyone else to watch what we do?
October 2020
“Journalism is not for journalists. It’s for citizens, and we should have citizens in our minds at every point of what we do”. Award-winning journalist Shirish Kulkarni explains why audiences are fed up with news and how journalists can re-engage with them