This book was published in the spring of 2020 and written by David Plouffe, campaign manager for Barack Obama, with the intent of helping to give ideas to individuals about what they could do to help beat Donald Trump in the 2020 election. The actual suggestions are pretty succinct, most of the book is anecdotes and examples from the Obama campaigns and the Hillary Clinton campaign. The following is a chapter by chapter summary.
Offense/Defense: Paint the contrast between Trump and the Democratic nominee focus on “gettable votes” (offense), combat lies, attacks and smears using social media (defense)
Create: Your video/song/paper/sign can help convince others, organize your own events, use your social media to get the word out
Register: Get more people registered to vote
Hosting: Organize house parties, have events for volunteers
Battlegrounds: Go help in the battleground states if you possibly can, work phone banks, write letters
Money: Give money, let others know you gave money (to encourage/motivate them), hold fundraising events
The Campaign: Get out and work as a volunteer, and campaigns need to support their volunteers
Voting: Take people to the pools, support early voting, make sure everyone you know votes
Election Night: Be with friends
Okay people – now get to work!