in Blogging, Web Development

How easy should it be to create a website?

I read this in a post by Ton Ziljstra today, referencing a conversation between Ton, Aaron Parecki, and Tantek Celik. I think the correct answer is “it depends on what you want”. Aaron Parecki and Tantek Celik are recognized as the co-creators of IndieWeb.org, and leading figures in the IndieWeb movement. The context of the question from Ton’s post is that you can do it on social media silo sites, but what about on the open web? I think that Tantek and Aaron would like to be able to see this happen on the open web, but they mentioned a third party silo (Linktree) as a solution.

I think that people like to get stuff for free. They like to access web services for free. So when someone thinks “I would like to have a website”, their first thought may be to look to a free service. However, in many cases, they do not “own their data“. They may not even own their own URL. To own your data, to own your URL, has a cost. It can be a small cost, but there is a cost. I would say that creating a site on WordPress.com, and paying a fee to have your own URL and to not have ads on your site, is the simplest way to have a site and own your data and URL. To totally own your web presence requires a little more cost and effort (I wrote a book on how to do it!), but again this is totally doable. Ton says he would create a small site writing HTML in Notepad. He could, but then he would need web hosting and a URL (see my book for how to do this cheaply!). Again, it comes back to the answer “it depends on what you want”. If a person is willing to let another site host their words for free – go for it! If you want to have more control, host it yourself, or pay for a site you control (like Micro.blog or other hosting sites).

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  • I got a comment from a reader yesterday asking what I meant by the phrase “the independent web” in my previous post. In my post, I defined it as “websites and web presences that are not part of a silo like Twitter, Facebook, etc, where people own their data and control it”. An extension of this is using technologies like RSS for checking for site updates and for podcasting, which are not controlled by another platform (even though entities like Spotify and other streaming services would like to “capture and keep users” within their ecosystems). Wanting to double-check, I did some searching to see if there were other references to this phrase. and found a number of links I will add at the end of this post. To me, the key aspect of “independent web” is not being dependent on a silo (like Twitter or Facebook). This can be self-hosting or hosting on a service that provides good export (Micro.blog as an example). I recently wrote a post about how easy should it be to create a website, based on a discussion between several bloggers. The key point of that discussion, to me, was that Twitter/Facebook provides ease of use/setup/no cost, but also a lack of control. To me, if you want to have an independent site, you should be prepared to pay something for it, and the cost of hosting a weblog or website is pretty low. Finally, to me, the use of the term “IndieWeb” has grown somewhat beyond this “independent web” definition to include using technologies like Webmention as part of a website to site-to-site communication. Again, to me sites don’t have to use Webmention to be considered part of the independent web. I hope this helps answer the question my reader had.

    Other links on “the independent web”:

    Business Insider – The Independent Web

    John Battelle – Identity and the Independent Web

    Web Designer Depot – What is the Independent Web and Does It Matter in 2021?

    Victoria Drake – Make your own independent website

    The History of the Web – Toward an independent web

    Mental Pivot – Support the independent web